[Updated Monday, Nov. 2: If you missed Sunday's Avatar blitz on Fox's sports shows, you can see it now in all its glory (above).]

Avatar, the hotly anticipated sci-fi movie by director James Cameron, will get what’s being called “the world’s biggest live trailer viewing” when it is screened Sunday on the giant video display at Cowboy Stadium in Arlington, Texas.

The three-and-a-half-minute Avatar trailer will play on the four-sided, high-def Diamond Vision screen for football fans in the stadium for the Cowboys-Seattle Seahawks game (see stadium rendering below), according to a press release.

Millions more are expected to see the live broadcast from home during the Fox NFL Sunday pre-game show. The trailer will play a few minutes prior to the noon Central kickoff between the Cowboys and Seahawks.

The live-action movie, which Titanic director Cameron conceived of more than a decade ago, was shot in stereoscopic 3-D that gives the movie’s exotic alien world a vivid and deeply immersive look. The world got its first glimpse of Avatar at Comic-Con International in San Diego this summer, when Cameron showed off 25 minutes of footage to a screening hall packed with thousands of rapt sci-fi fans.

In addition to Sunday’s trailer event in Texas, 90-second Avatar commercials will air on Fox sports broadcasts that day, including the World Series game and all regional football games carried by Fox affiliates.

Avatar opens Dec. 18.

Photo:James D. Smith

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